Thursday, November 16, 2006 2:09:46 AM PT |
Harrah’s Selects PokerTek As Its Exclusive Supplier For Automated Poker.
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Charlotte, NC – Harrah's Operating Company, Inc, a subsidiary of Harrah's Entertainment, Inc., signed a multi-year agreement to make PokerTek its exclusive provider for live, player-banked, automated poker tables.
Under the agreement, Harrah's, which operates 50 casinos in 13 states and six countries and runs the annual World Series of Poker®, may install PokerPro tables concurrent with appropriate regulatory approvals. With more than 450 manual poker tables, Harrah's is one of the largest operators of poker in the world.
"We believe that there is a market for automated poker throughout our properties," said Gerry Tuthill, corporate vice president of table games for Harrah's. "Poker continues to boom and many players that have learned the game enjoy the fast paced action PokerPro tables offer."
"We are honored to have the opportunity to work with Harrah's," said Lou White, CEO of PokerTek. "Harrah's has a long track record of successfully launching gaming innovations and this transaction will have a significant impact on the PokerPro brand."
In addition to providing automated poker products to Harrah's, PokerTek has been granted the exclusive right to market a World Series of Poker branded version of PokerPro tables as a standard offering available to all PokerTek customers.
"We welcome the opportunity to extend the reach of the World Series Of Poker through this arrangement," said Jeffrey Pollack, WSOP Commissioner. "The WSOP is the number one brand in poker, and PokerTek is a welcome addition to our team."
"The World Series of Poker is a prestigious brand and we're excited to work with it," said James Crawford, President of PokerTek. "To package the WSOP brand with PokerPro products should accelerate player adoption and interest in automated poker."
PokerPro brings a new level of excitement to poker. It allows operators to potentially grow their poker market by attracting new players including ones that used to play internet poker. PokerPro can also be utilized to spread new game types and limits.
"PokerPro is just an unbelievably cool product," said Antonio "The Magician" Esfandiari, renowned poker professional and WSOP bracelet holder. "Once you play on a PokerPro table, you're hooked. It's a great way to play."
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About PokerTek, Inc.
PokerTek, Inc. (NASDAQ: PTEK), headquartered in Charlotte, NC, develops and markets the PokerPro(TM) system, an electronic poker table that provides a fully automated poker room environment. The PokerPro(TM) system was developed to attract new players to poker and increase casino revenue. PokerTek's Intellectual Property currently consists of one design patent and twenty-seven published patent applications covering various aspects of the PokerPro(TM) system. For more information please visit the company's website at http://www.pokertek.com or contact Becca Bernstein at 704.849.0860 x119.