LAS VEGAS - The Rio All-Suite Hotel & Casino's 2nd annual 2006 Gaming Life Expo at the World Series of Poker? (WSOP) promises a multitude of fun and exciting attractions, making it
a must-attend event! Patrons will have the opportunity to learn, experience and purchase the hottest poker products available, as well as a wide range of gaming lifestyle products such as apparel, jewelry, books, magazines, art and cruises.

Among the celebrities scheduled to appear at the expo, are poker champions like Chris Moneymaker and Joseph Hachem, as well as fan favorites, Marcel Luske, Paul Darden, Liz Lieu, Spike Measer, Isabelle Mercier and John Duthie, just to name a few. Attendees may meet TV stars, movie stars, radio personalities, great poker book authors and ex-Playboy Bunnys, such as Heide Bressler from the Apprentice, Wil Wheaton, Larry Grossman and Richard Sparks. There will be a stage of live entertainment throughout the expo, as well as car, cash and prize give-aways. One exhibitor will provide attendees the chance to win $1 million!

In addition, players can test their skills against some of poker's biggest stars, including Antonio "The Magician" Esfandiari. A poker certified hypnotherapist will be presenting miniworkshops teaching attendees how to master the game. Patrons will be able to try the new official
videogame of the WSOP from Activision. These are only some of the interesting opportunities for poker and gaming fans to enjoy!

The expo is free and open to the public (21 and over) and attendees can enjoy extended
dates and hours this year. Schedule is as follows: July 27-30, 11 am - 8:30 pm and July 31, 11 am - 4 pm. It will be held during the first week of the $10,000 buy-in, no-limit, World Series of Poker
Texas Hold'em Championship, which some poker enthusiasts predict will draw more than 7,000 players. For a full list of exhibitors, go to http://www.worldseriesofpoker.com/gaminglifeexpo.

Rio All-Suite Hotel & Casino is a Harrah's Entertainment resort. Harrah's Entertainment, Inc. (NYSE: HET) is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada 68 years ago, Harrah's has grown through development of new properties, expansions and acquisitions. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. For media information, please visit http://media.harrahs.com.

Contact:

Alejandra Gilbert, Public Relations Manager
[email protected]
(702) 967-7852

Celena Haas, Director of Public Relations
[email protected]
(702) 777-7624