LAS VEGAS, March 7, 2006 - The Rio All-Suite Hotel & Casino's 2nd annual 2006 Gaming Life Expo at the World Series of Poker (WSOP), formally known as the WSOP Lifestyle Show, has sold out all vendor space in only three months!

"We decided to change the name to the 2006 Gaming Life Expo at the WSOP to better reflect the diversity of the companies participating," said David Patent, Assistant General Manager for Harrah's Entertainment, Inc. "This event has expanded beyond poker companies, which is an indication of the growing popularity of the WSOP as gamings biggest event, not just poker's leading event. With the expo selling out so quickly, it's sure to be a must attend event for anyone who lives the "gaming life.""

This year's expo scheduled for July 27-31, 2006, features 235 booths and over 23,000 square feet of retail space with a huge selection of the most recent gaming lifestyle products, giveaways and celebrities. Some of the vendors include: Activision, creators of the official video game of the WSOP; MBNA, maker of the official credit card of the WSOP; High Roller Magazine and many more! For a full list of exhibitors at the expo, go to http://www.worldseriesofpoker.com/gaminglifeexpo

The 2006 Gaming Life Expo is a unique avenue for poker fans and poker and gaming lifestyle companies to join forces under one roof in celebration of the gaming lifestyle. It will be held during the first week of the $10,000 buy-in, no-limit, World Series of Poker Texas Hold'em Championship, which some poker enthusiasts predict will draw more than 7,000 players.

The 2006 Gaming Life Expo will take place in Rio's 55,000 square foot Pavilion Convention Center offering patrons the opportunity to learn, experience and purchase the hottest poker products available, as well as a wide range of gaming lifestyle products such as apparel, jewelry, books, magazines, art and cruises.

The expo is free and open to the public (21 and over) and attendees can enjoy extended dates and hours this year. Schedule is as follows: July 27-30, 11 am - 8:30 pm and July 31, 11 am - 4 pm.

Rio All-Suite Hotel & Casino is a Harrah's Entertainment resort. Harrah's Entertainment, Inc. (NYSE: HET) is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada 68 years ago, Harrah's has grown through development of new properties, expansions and acquisitions. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. For media information, please visit http://media.harrahs.com.

Contact

Alejandra Gilbert, Public Relations Manager
[email protected]
(702) 967-7852

Celena Haas, Director of Public Relations
[email protected]
(702) 777-7624