WSOP UNVEILS WEEKLY WATCH & WIN SWEEPSTAKES TO CELEBRATE 10th YEAR ON ESPN

FROM YOUR COUCH TO THE CHAMPIONSHIP; WSOP TELEVISION VIEWERS GET DEALT IN

LAS VEGAS – August 14, 2012 – Have you ever watched poker programming on television and thought, ‘If I was there, I’d be holding all the chips!’?

Well now is really your chance.

Starting with tonight’s telecast of the World Series of Poker Main Event (ESPN: 8:00 PM ET/5:00 PM PT), viewers can tune in, be given a unique code, and then enter a sweepstakes on WSOP.com to win a trip to Las Vegas, including entry ($12,500 value) into the 2013 WSOP Main Event. (Participants must be age 21 or older and meet other eligibility requirements to participate in this promotion).

In all, 11 WSOP Main Event seats will be awarded, representing 11 consecutive weeks of original programming on ESPN (August 14-October 23), prior to every-hand coverage of the Main Event Final Table on Oct 29 & 30.   

In the first hour of each two-hour telecast, viewers will see a promotional spot providing an overview of the sweepstakes with a mention to keep watching for the night’s unique code.  Later on during the telecast, viewers will be given the special code.  Logging on to www.WSOP.com, downloading the WSOP’s free-to-play poker software, registering for your account and entering your poker username, email address and special code upon launching the game provides each person one entry into the Sweepstakes.  The sweepstakes entry period ends at 11:59 pm ET each original episode night, just in time for viewers to log on in a narrow window after each show ends.

For official rules of the sweepstakes, please visit http://www.free.lnmandiya.com/promotions/espn-terms-and-conditions.htm or go to WSOP.com.

“This officially becomes the first way to qualify for the 2013 WSOP Main Event,” quipped WSOP Executive Director Ty Stewart.  “For ten consecutive years, WSOP telecasts have showcased that in Vegas everyone can play and anyone can win.  This is our way of thanking loyal viewers and giving them a chance to go from their couch to the championship in 2013.”

Also formalized, are plans for ESPN to again air every hand of the WSOP Main Event Final Table, October 29th and 30th.  This year, all action will begin in prime-time, as coverage airs on ESPN2 Monday, October 29 at 8 pm ET.  Play will be suspended at some point that evening (with 3 or 4 players remaining) and resume on ESPN at 8 pm ET on Tuesday, October 30th to determine the 2012 World Champion.  The complete remaining ESPN World Series of Poker television schedule is as follows:

ABOUT THE WSOP
The World Series of Poker (WSOP) is the largest, richest and most prestigious gaming event in the world awarding millions of dollars in prize money and the prestigious gold bracelet, globally recognized as the sport's top prize. Featuring a comprehensive slate of tournaments in every major poker variation, the WSOP is poker's longest running tournament in the world, dating back to 1970.  In 2012, the event attracted 74,766 entrants from 102 different countries to the Rio in Las Vegas and awarded over $222 million in prize money.  In addition, the WSOP has formed groundbreaking alliances in broadcasting, digital media and corporate sponsorships, while successfully expanding the brand internationally with the advent in 2007 of the World Series of Poker Europe.  The WSOP Circuit Tour is entering its ninth season in 2012-13, and will feature 20 stops throughout the U.S. and Canada. For more information on the World Series of Poker, please visit www.WSOP.com.
 
ABOUT CAESARS INTERACTIVE ENTERTAINMENT, INC. (CIE)
Caesars Interactive Entertainment is one of the largest online, mobile and social gaming company focused on casino- style entertainment (a subsidiary of Caesars Entertainment Corporation, the world’s most diversified gaming company).  CIE owns the World Series of Poker, Playtika, a social games developer of popular titles including Slotomania and Caesars Casino, and also licenses its brands in legal real money gaming jurisdictions including the United Kingdom, France and Italy.  CIE is actively pursuing further expansion and acquisitions to build upon its capabilities and product portfolio.

This release includes “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. You can identify these statements by the fact that they do not relate strictly to historical or current facts. These statements contain words such as “may,” “will,” “project,” “might,” “expect,” “believe,” “anticipate,” “intend,” “could,” “would,” “estimate,” “continue” or “pursue,” or the negative or other variations thereof or comparable terminology. In particular, they include statements relating to, among other things, future actions, strategies, future performance, and the outcomes of contingencies of Caesars Entertainment and the WSOP. These forward-looking statements are based on current expectations and projections about future events.

Investors are cautioned that forward-looking statements are not guarantees of future events or results and involve risks and uncertainties that cannot be predicted or quantified and, consequently, the actual events described herein may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, but are not limited to, the following factors:

• our ability to secure all of the locations of the WSOP and the time and place of such events;
• rules and regulations of the gaming and other regulatory agencies that govern the WSOP; and
• our ability to secure a party to produce and televise the WSOP.

Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. Caesars disclaims any obligation to update the forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date stated, or if no date is stated, as of the date of this press release.